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Interviews

Young and Youthful chooses Suti – Sachin Jakhetia

SUTI is the India’s largest producer of cotton made apparels and as the name suggests is a brand that is synonymous to tradition,comfort  and grandeur of our Indianism. It is a depiction of Indian style of attire.They have patterns of designs for every women -Indian wear and western wear to go for all occasions ,suitable for every pocket.The Director of the company Mr. Sachin Jakhetia says that Suti is made for the Young and the Youth.

  Tell us about the journey of your brand, what challenges did you face initially?

  It’s very smooth to achieve anything in life, if you are going with full of positive energy & honest efforts. I focus only to penetrate the brand in each district of India. I find absolute vacuum in the product line in the market place. We are the manufacturer & offering Franchise to direct retailers or those who wish to join the retail family.


  What do you see as the future of the industry you are in? Where does this company stand in its industry?

  We are the pioneer in our product line. Our company stands alone among the category products. I suppose our quality & exclusive garments has the potential to break all earlier records/ rank between unorganized women’s clothing market.


  Why did you choose to go for franchising and how do you attract potential franchises?

  Franchisezing is the right platform to choose for your franchise prospects/business partners.Our quality, exclusive product line& proven history of delivering the ROI before the expected period. Also it has magnet power to attract any of the genuine investors.


  What are the hindrances you face while expanding your business?

  To run any of the manufacturing unit is not an easy task. To be an exclusive on colors prints & finishing is a challenge to work with. Labor handling job always  is a direct hindrance. Retailing under the bunch of uneducated competitors is also an undefined challenge. However expansion in women’s clothing retail is easy when you are promising yourself & your franchise partner to deliver their ROI on time & hassle free business operations.


  What are your brands competitive advantage which restricts other’s to enter?

  Our only strength is to manufacture good quality & comfort fits products for your direct consumers. As every process of making garments is less than one roof is always be a unique selling point & restrict your direct competitors to enter in.


  What support do you offer beyond the initial training to your franchise?

  We provide all kind of support to every investor.

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