Brand Profile
Bakesmiths & Company is an European style premium Confectionery & Bakery based in the capital city of West Bengal, Kolkata. The company strongly believes that sustained R&D and innovation are essential to overcome the constant challenges. Quality, quality and quality is the mantra of the brand.
Inheritors of European Heritage
Kolkata has a long tradition of French, Swiss, Armenian, and Jewish bakers who passionately recreated the delicacies of their homeland using locally-sourced freshest ingredients served through shops right in the heart of the city. Being inheritors of this great tradition, Bakesmiths & Company handpicked their team of bakers from, who apprenticed and learnt recipes from Kolkata’s older generation of master bakers.
Treat Your Senses
On the platter is a wide selection of exotic cakes, mouth-watering pastries, special breads, hand-made cookies & macaroons, scrumptious desserts, etc. Only the finest ingredients are used to make each and every piece. Bakesmiths & Company’s “always fresh policy†ensures that the products are not carry forwarded.
Committed to ‘WOW’
The moment you step into a Bakesmiths & Company store, you would be smitten...you will just fall in love with the place...the warmth, the sheer elegance, the character, the assortment of food items, the distinct and addictive taste...it would be too much to resist, you will just give into the temptation. You would just want to own a Bakesmiths & Company store.
It’s Just the Beginning
Bakesmiths & Company opened its doors for the first time in July 2011 in the posh Chowringhee area, a stone’s throw away from the British Consulate.
Franchise Facts
Recipe for Success!
In a short duration, Bakesmiths & Company has established its credentials in Kolkata. It has partnered with reputed MNC’s and other major National brands for their confectionery and bakery needs. Strong presence in the market, appreciation from customers, illustrious list of partners, deep industry knowledge, convergence of all these provided the spur to take the brand across the country, with the focus on franchising.
Why Bakesmiths & Company?
Strong brand reputation with presence in Kolkata
Belongs to the organized food service market
Reputed interior design with unique ambience
Unmatched confectionery & bakery items at decent price
Efficient supply chain management
Backed by vast experience and industry knowledge
Ability to manage and train franchisee
Management involvement in all areas of operations
Franchise Support
With a view to achieving a smooth and well aligned support system, Bakesmiths & Company’s management has devised a systematic assistance programme including the following:
Location & Set up: The Company would support franchisees right from choosing the best location to helping in the designing, architecture and set up of the outlet.
Training Module: Franchisees will be offered in-depth training support and material covering quality checks, accounting, reporting, point of sales, customer service standards and anything else required to successfully run the business. Cooks and chefs would be trained from time to time.
Supply & Sourcing: The Company will connect franchisees with suppliers offering low prices, reliable supply network that will allow the most cost-effective sourcing of raw materials and supplies.
Equipment: The Company will provide franchisees with a detailed list of equipment the franchisee will require including ovens, coolers, freezers, cook tops etc.
Technology: The Company will facilitate software and hardware required to run the business in an organised manner both at front and back end.
Marketing: The Company will share its experience and knowledge with franchisees on how to market and communicate the brand proposition. A detailed marketing plan designed to assist franchisee in increasing and retaining customer base would be shared.
Administration: The Company will advise franchisees on how to efficiently set up, control and manage the inventory.