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FROOTCAFE Franchise

SGS Foods

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Established
2009
Franchise Started
2011
Owned Outlets
3
Investment
₹10 L – ₹15 L
Space Requirement
80-200

Brand Profile

SGS Foods is a food company that is focused on the Dining out Segment. SGS Foods’ first foray in the retail F&B segment was with the launch of Fruit Juice Bars. The first outlet is operational since March 2009 under the brand FrootCafeTM (visit us at www.facebook.com/frootcafe).

The management team has a combined experience of 24 years spread across FMCG, Consumer Durables, Banking & Hospitality. SGS Foods now operates 3 outlets- 2 of which are standalone retail outlets. One outlet is in a leading US call centre and operates 24/7.
SGS Foods has identified High Streets, Malls, Multiplexes, Corporates & Commercial Estates as locations for its expansion strategy

Single Unit Investment for FROOTCAFE

Sl Heading Description
1 Expected Investment ₹10 L – ₹15 L
2 Investments Includes
Franchise Fee: 100000
Equipments: 500000
Furniture and Fixtures: 300000
Advertising / Marketing: 150000
3 Capital Investment 1050000
4 Expected Payback Period 2
5 Expected ROI 30%
6 Other Investment needed Working capital of 150000 for 6 months

Master Franchise Investment for FROOTCAFE

Sl Heading Description
1 Expected Investment
2 Franchise Fee
3 Investments Includes
Furniture and Fixtures
Advertising / Marketing
4 Capital Investment

Important Points for FROOTCAFE Franchise

Sl Heading Description
1 Franchise Training Program
Training Program available for the franchisee
Software-Hardware Support included in the Franchise Fees
2 Franchise Training Venue Franchise Site
3 Franchise available in Regions
Central
Eastern
Northern
Southern
Western
North-East
All India
4 Area/Site Preference Commercial,Mall / Super Market
5 Minimum Floor Area needed 80-200
6 Term of Franchise Agreement

5

Franchise Agreement is renewable
7 Other Important Points
Minimum Guarantee given
Facility provided
Master Franchise Available
Site Select Help given

Frequently Asked Questions — FROOTCAFE Franchise

The expected investment for a FROOTCAFE franchise is ₹10 L – ₹15 L. This includes franchise fee, equipment, furniture & fixtures, advertising & marketing.
For the FROOTCAFE franchise, the expected payback period is 2 and the expected ROI is 30%.
FROOTCAFE provides a training program for franchisees conducted at the franchise site.
A minimum floor area of 80-200 is required to open a FROOTCAFE franchise outlet.
Currently, FROOTCAFE does not list a Master Franchise opportunity. Single-unit franchise is available.
The FROOTCAFE franchise agreement term is 5. The agreement is renewable.
FROOTCAFE operates in the Food & Beverages sector. It is listed on Franchisezing under Food & Beverages franchise opportunities in India.

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