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Interviews

Accessories for Men,Women and Kids – DAccessories

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer’s outfit, often used to complete an outfit and chosen to specifically complement the wearer’s look. DAccessories is  a business that specialises in handmade and curated brooches.The Brand believes that the success of a business depends on the happiness delivered to its customers.The Director of DAccessories Mr. Deepjot Rekhi discusses the Our competitive edge lies in clear business objectives, clarifying customers requirements, means of corrective action, education, training of employees and consistency in Quality.

  Elaborate about the inspirational journey of your business?

  DAccessories started in 2015 as an Extension to Our brand , Pins and Bows started as a little business that specialized in handmade and curated Brooches. With our prelude at the flea market, we’ve come a long way since then. With the growing demand and love, we’ve created millions of handmade pieces with utmost love.To Cater Customers with diverse Needs (Men, Women and Kids Accessories) Brand “DAccessories” was also used to compliment Men’s Accessory in the offering.We provide undivided attention, timely orders and truly customized stuff, We do it all by Ourselves with loads of love. 


  Tell us about the USP of your brand and what is the vision of the company for next 5 years?

  The USP of our brand is;

• Customized Accessories
• Innovative products such as Shoe Clips and Blouse Buttons
• Accessories for both Men and Women, from Infants to the Elderly (Wide Target Market)
• Superior Product Quality
• Affordable Prices
• Unmatched customer Support
• Fastest Product refresh rate

Total Customer Satisfaction through Customer support,continuous quality improvement to meet customers expectations and to achieve world class standards in quality of products, services and human resources is the vision for next 5 years.


  What are the Aims and objectives of the Brand?

  Aims of the brand are;

• To be a brand that people relate to and are proud of buying from.

• To provide our customers with customized accessories

Presence in the right marketplace

Objectives of the Brand are;

• To become the most loved (#1) Accessories Retailing Company By 2020

• Extend operations

a.Noida Ncr

b.Chandigarh

c.Ludhiana

d.Mumbai

e.Bangalore


  What kind of training and support do you offer to the franchise and what do you look in a franchise before partnering?

  Personal Dedication is required to run a successful business.Staff can be trained but cannot replace you.
Like minded hardworking people that can value our brand astheirs is what we look in a franchise before partnering
We are equipped to provide:
• Location Consultation
• Store Design and Development
• Provide Store Equipment and support
• Staff Training
• Stock Management
• Security and staff monitoring
• Custom Accessory order fulfilment
• And all End to end extended hours unparalleled support in our industry.


  When did you enter the Franchise Network and what is number of outlets owned by the company?

  We entered the Franchise network in the year 2017 and currently we own 2 outlets.


  Please share the franchise facts of your brand with us?

  Number of Franchise Formats: 3 Three

Format 1: DAccessories MWK1
Space Needed: 600 – 800 Sq Ft.
Total Investment Needed: INR 30 – 35 lakhs (Brand fee included in this investment): INR 4.5 lakh brand fee
Average number of staffrequired: 5
Royalty / Commission: INR 50,000 Quarterly Average Monthly
Revenue per franchisee: INR 3.5 lakhs average monthly revenue Average Operating
Profit Margin Percentage: 35% average profit margin

Format 2: DAccessories MWK2
Space Needed: 350 – 450 Sq Ft.
Total Investment Needed: INR 17 – 25 lakh s(Brand fee included in this investment): INR 3.5 lakhs brand fee
Average number of staffrequired: 3
Royalty / Commission: INR 40,000 Quarterly Average Monthly
Revenue per franchisee: INR 1.5 lakhs average monthly revenue Average Operating
Profit Margin Percentage: 30% average profit margin

Format 3: DAccessories M1
Space Needed: 350 – 450 Sq Ft.
Total Investment Needed: INR 15 – 20 lakhs Brand fee included in this investment: INR 3.5 lakh brand fee
Average number of staff required: 3
Royalty / Commission: INR 40,000 Quarterly Average Monthly
Revenue per franchisee: INR 1.5 lakhs average monthly revenue Average Operating
Profit Margin Percentage: 30% average profit margin

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