Franchise News India: Food & Beverage Industry in Indian is valued at Rs 2,50,000 crores and in recent years, we have seen many International Brands coming to India and taking the major share percentage of the market with its muscle and brand power. As per the reports of major news makers and companies, the food industry is set to grow at a steady pace of 20% year on year. With this expected rapid growth “Bangs” was started by an entrepreneur named Mr. Asvin Simon in the year 2009 with 3 Kiosk model outlets across Chennai. Over the years, the brand has grown to have outlets across India and totalling about 45 QSR’s in 16 states serving Indian Flavoured Fried Chicken and Burgers. Last week, Mr. Asvin Simon has taken his QSR chain to the next level from being called an Indian Brand to an International Brand by setting their first International Outlet in Doha, Qatar.
QSR’s have been a key segment for the Indian Food Services market and have grown over the years, thanks to their focus on affordable and competitive pricing clubbed with catering to such growing consumer need as convenience, increased appetite, and craving for westernised food. This type of organised chains are expected to increase in fast lane and expected to capture 50% of market share against Fine Dining, Casual Dining, Cafe and Others.
Talking to Mr. Asvin Simon he quoted “When we started our first 3 Kiosk outlets in 2009, we had a vision to become the most preferred brand in Fried Chicken market in India but it was not easy as it sounded and now we are an International Brand by placing our first outlet outside India in Doha, Qatar”. Bangs had been recently funded by an Angel Investor and they are looking to expand aggressively across Tamil Nadu. Mr. Badri Prasad, Individual Angel Investor quoted “Bangs was the only brand which had the potential in providing consistency in food and service at the standards of an International Brand”
There are many new Fried Chicken companies which are being setup these days and while asking the question on how Bangs is going to compete in this market space, Mr. Asvin Simon said “Yes, we are aware of many new brands entering into this space but most of these brands do not sustain that long as they do not provide quality food with consistency, the key is to provide the best quality in the food with consistency, which we serve. Providing such higher quality with consistency can be attained only by sheer expertise, which we have perfected over years”
While talking to Mr. Asvin Simon, we had found that the company is expanding at a pace of 3 to 4 outlets every month across India and they have formed a large cluster in Tamil Nadu, Jammu & Kashmir which they are trying to replicate it across other states. They are also coming up with outlets in Hyderabad, Nellore, Tirunelveli, Madurai, Salem, Erode and Trichy.