Autism is a serious developmental disorder that impairs the ability to communicate and interact.
Regardless of it being a serious issue the company has managed to make everyone comfortable talking about it.
People are shy in discussing when it comes to things like autism but, THE WINGS LEARNING CENTRE has done an amazing and a remarkable job in the field.
We were lucky enough to interview Fareen Akram who started this whole venture. Coming from a middle-class background and achieving what she dreamt.
Q1. Start by telling us about your journey and how did you get your idea or concept for the business?
(A) I never thought that I would start a business one day, I was an average student of B.Com and one day my sister came to me and said that you should do a diploma course in special education, i wasn’t sure but said okay, after that I came into the field and started enjoying my work as an autism therapist some of the parent’s motivated me to start a clinic but I didn’t have enough financial support for it. Then I mailed to all the play schools in my area to a give me a room on rent after the school hours, one of them gave me a very small room and I had to spend 20,000 initially to start this business. Some of the patients found good changes in their kids and through their refrence some new patients came and after 4 years of my business I started digital marketing and getting good response now we have 3 branches of The Wings Learning Centre in Delhi, NCR.
Q2. What services do you offer and how does that distinguishes you from others?
(A) We offer speech therapy, special education and applied behavioural analysis, I get lots of blessings every day when a child starts to speak or if he/she start behaving nicely or they become independent and start going to school, these achievements make us feel proud and distinguishes us from others.
Q3. Where do you see yourself in next 5 years?
(A) My goal for next 5 years is to become a successful BCBA and a PRT therapist.
Q4. Risk taking is always a crucial element in entrepreneurship.So how do you deal with that and how it changes as the venture grows?
(A) Risk-taking is almost synonymous with entrepreneurship. To start and support your own business,you’ll have to put your career, personal finances and even your mental health at stake. For most, the prospect of making your own decisions and being in charge of your own but once you are set and your business starts expanding all those worries and tension are gone,it feels great.
Q5. How much do you think social media is helpful for an entrepreneur to grow his/her business?
(A) Social media helps businesses build trust and credibility among their customers. You run the risk of damaging your brand value as a customer-friendly business, if you are not present on social media. Building customer relationships over social media helps in increasing customer loyalty.
Hence i think social media is very helpful in expansion as well as in reputation building.
Q6. If you had one piece of advice to someone who just started out, what would it be?
(A) Don’t start a business unless you’ll be doing something you truly love and are good at, or unless you can dedicate yourself in becoming that expert.