From Home Based Experiments to The Brand- Mind Blowing Naturals

Interviews 0 Comments

Start by telling us why have you picked this sector, and how has your journey been so far?

was born out of a passion. This venture started when friends and brothers decided to work together to make an ambition come true. They wanted to open the best Natural Ice Creams ever. Such goal was pursued with great passion, hard work, creativity  and diligence by Team. The idea soon found more supporters among other entrepreneurs, who decided to invest in the Natural Ice Cream brand. The journey so far has been great with a lot of esteemed customers showing faith in our products..

Tell us about the USP of your brand and where do you see yourself in next 5 years?

"Mind Blowing Naturalsis a unique brand focused on natural ice creams and desserts. Apart from naturally made ice creams, we serve Natural Cold Stone Fusions, Ice Cream Shakes and other products. Efforts are on to use the products that are organic besides being natural. The brand is constantly under innovations within the practical limits possible. Our well planned menu helps serve a vast range of delectable products for all sorts of people under a single roof.

 

The objective of Mind Blowing Naturals is to serve its customers not just a simple scoop, but an authentic sensorial experience.  For this reason our ice cream production lab puts a lot of efforts into keeping high standards of quality and freshness every day.

We believe in been slow as we want to ensure the same taste, quality, richness to be in each scoop we serve… So in next 5-6 years we are going to be at 25-30 outlets across country…

How long was the business operating before it became a franchise network and how long has the business been franchised?

The business we operated for 2 yrs before introducing it to a franchise network. It has been 1and half near now that business has been franchised now.

What are the criteria for choosing a franchise and what are your expectations out of it?

Basic Franchisee Requirements :

  • An individual/group having a drive and acumen as well as financial ability to move into food retail business governed by a sense of ethics and well defined standards.
  • An individual/group who is passionate to serve the society by providing nutritious and healthy food products crafted out of great love and devotion.
  • An individual who clearly understands the difference between natural ice creams (and products) and the synthetic ones.
  • The shop must be an outright corner shop / facing the main road in the best of the locality in the city where walk in flow is superlative.
  • Carpet area should range from 300 to 1000 sq ft (we strongly recommend outlet with seating facility as it increases your chances for conversion of one time customers to loyal customers and Provides a better customer experience

What kind of training and support do you offer to the franchise?

  We offered these kind of training and support to the franchise:

  • Franchisee training for better understanding
  • Detailed operating manuals
  • Support from head office while setting up franchise
  • Marketing support
  • Advertising assistance

How do you see the future of the industry you are in and what are your future strategies?

To ensure a permanent growth we had a 5pt strategy to work with of Unique Recipes, Sugar free, Richness, Only Real Fruits, And Selected Ingredients. By implementing this we ensure a constant growth and good profits for our franchises.

Please share the franchise facts of your brand with us?

We have 3 models for franchisee

  1. Kiosk for Malls
  2. Regular for small shops having area 200-300 sq.ft
  3. Premium for shops having area 350- 750 sq.ft
  4. Models we can suggest according to locations, walk –ins,etc
  5. Investment Range are from 10 to 15 lakhs ..
  6. We provide a 100% margins for our franchises so get good ROI.


, , , , , , , , ,