Siddharth Mannan-Today’s Challenge & Tomorrow’s Opportunity

Tell us about your business and what were the challenges that you faced so far?

The retail world with its fierce big gambles on trends and apt timings, has never been easy to initiate and sustain. New business models, always increasing customer expectations make the above even more challenging.

EASING LEASING helps and provides consultations to retailers across all sectors including luxury, apparel brands, restaurants and more.

We at EASING LEASING, develop and implement tailored off-line brick and mortar expansion strategies and liaison for the same for all our retail clients keeping in mind that today’s challenges and tomorrow’s opportunities.

Every industry, regardless of its function, faces certain challenges. The ever-changing trends, acquiring of new clients, staying updated and connected to the new emerging retail friendly real estate, understanding the brand’s perspective are a few of them. But constant tackle of such challenges make us experts of what we do. The reason for brands to hire us for our services.

Tell us about your achievement you are most proud of?

The one achievement that we at EASING LEASING are really proud of is a really general but a strong one. Almost all the brands that we work with, although haven’t signed a retainership agreement with us, but our commitment and understanding to their needs has definitely helped us in retaining our clients, eventually giving us a lot of recurring business. And for all the businesses in the world, we know, recurring business is the key to sustenance.

What is your USP and where do you see yourself in the next five years?

Our USP is not really a tangible one but definitely is one of our strongest points. We spend a lot of time to understand a new brand that comes to us for our services. Extensive research is put into similar niches like that of the brand, keeping in mind the exact customer base, selling points, prices of the products and the budgets of the client. We try and think of the brand as of our own and work towards it, eventually growing together.

In the next five years, we see ourselves growing up further in terms of our team, our client base and definitely increasing our work base of a few metro cities in India, right now to pan India and also a few international retail centres of the world.

How much do you think that social media helps you to work more effectively in knowing your audience or knowing what is new in the market?

Social media actually works miraculously for us. Any brand that comes in the market, or has been there in the market, is definitely active on social media to create constant awareness and engagement. Although, we don’t currently have a social media page, but sometimes it is very hard to believe for us, that around 60% of our new clients come from either LinkedIn or Instagram. And we directly pitch them our service right there to them on these platforms.

Social media is the spine of the real trend of the market. Social media shows what is trending while social media its self is trending. Confusing but astonishing. Also, it is very helpful because it makes you take a feeler of how and what and why is the brand or product going to work.

What would be your suggestion to the budding entrepreneurs?

Well, being an entrepreneur is never easy. To be a successful entrepreneur, you need to understand the ever changing demands of the market. You need to have a deep understanding of the human nature. You should be open to change. I personally would suggest all the entrepreneurs to be proactive rather than being reactive. They should also be open to improvisation at all times. And also, to never lose hope and heart.

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