Incepted as a dream of a college-going food entrepreneur in 2009 with the first ever outlet at Treasure Island Mall, Indore; Mr. Shubham Shukla has always been a passionate food connoisseur, who always knew he had to make it BIG in the Food and Beverages sector. As a sole proprietor with 4 outlets at Central Mall, Treasure Island Mall, Inox Muliplex and Velocity 3 Multiplex, he courageously experimented with different food combinations and restaurant ideas and finally connected with the heart and taste of Indore with the multi-cuisine restaurant. Always a fan of keeping it simple; he came up with Veg Bites, with the plan to revolutionize veg food at a gourmet level and deliver the best of quality, taste, freshness and an ambience to match it. In 2017, Veg Bites was transformed into a private limited company registered as Vegbites Restaurants Pvt. Ltd, which is now handling operations and franchising of brand Veg Bites. We had an Interview with the Owner of the Company, Mr. Shubham Shukla
Start by telling us why have you picked this sector, and how has your journey been so far?
Incepted as a dream of a college-going food entrepreneur in 2009 with the first ever outlet at Treasure Island Mall, Indore I have always been a passionate food connoisseur. I always knew I had to make it BIG in the Food and Beverages sector. As a sole proprietor with 4 outlets at Central Mall, Treasure Island Mall, Inox Multiplex and Velocity 3 Multiplex, I tried experimenting with different food combinations and restaurant ideas and finally connected with the heart and taste of Indore with the multi-cuisine restaurant. Always a fan of keeping it simple; came up with Veg Bites, with the plan to revolutionize veg food at a gourmet level and deliver the best of quality, taste, freshness and an ambience to match it. Being a food fanatic always helped and encouraged to make it more people friendly. Everyone knows, there is heart connection when there is delicious food involved and hence decided to build a heartfelt food connection with foodies.
I started two franchise businesses earlier, but they weren’t as big then. I found my success in Veg Bites….and the rest is history!
Tell us about the USP of your brand and where do you see yourself in next 5 years?
We commit to serve the best taste in town and the ambience of a food paradise. Veg Bites promises to give you the same quality and same consistent taste that’s the BEST. Quality, Consistency, Purity, Uncompromised Service and Honesty are our fundamental virtues. Our passion is to create the finest dining experience with a delectable taste for our guests. We take care of every small stuff; from ingredients to the ambience. We believe in gratifying our every guest wholly and try to put extraordinary efforts in overwhelming our visitants.
In coming 5 years we wish to expand in every corner of the country, becoming the sexiest taste of the country and not just the town, starting from food capital, we want to reach to every foodie’s heart. Mission sexiest taste in town is all about providing our visitants with a rich dining experience.
How long was the business operating before it became a franchise network and how long has the business been franchised?
In 2017, Veg Bites was transformed into a private limited company registered as Veg bites Restaurants Pvt. Ltd, which is now handling operations and franchising of brand Veg Bites. Before which there was one outlet and it gave birth to the feeling of sexiest taste.
What kind of training and support do you offer to the franchise?
Veg Bites will provide ongoing training to franchisees and store managers about the process and system to maximise the efficiency of the Outlet. The staff will undergo a series of training on all the systems to make ensure excellence in execution. This training will be conducted by VegBites Executive certified chef.
Our Veg Bites team oversees all the regional as well as other product offerings of the menu of each VegBites outlet, VegBites keep updating the menu depending on the client demand and seasonal offering. There’ll be a regular update of the menu during festive seasons every year. And the training for recipes is also given.
What are the criteria for choosing a franchise and what are your expectations out of it?
We generally offer franchise to the people who are in real passionate about food and serving the best to our customers. Hence, we look into the investments one can do and also what site does he offer for the café, sometimes we help in selecting the site for the outlet.
We generally expect to grow together as brands that has a special place in all the foodie’s heart with rising profit and brand position in food and beverages sector.
How do you see the future of the industry you are in and what are your future strategies?
The food industry has a daily advancement in its form but this is for sure, there is a permanent growth in this sector. People do not want to compromise with the taste, they have a particular way or say taste that they like although the presentation is made more cooler and quirkier day by day which means the consumers want their food clickable and instagrammable along with being pocket friendly, tasty and healthy.
Our future strategies majorly rely on the changing thinking and perspective of the young generation, as the consumer is getting more conscious about their health, they seek more healthy food, so we tend to bring variety of healthy food along with making it presentable and “instagram-able” while keeping the sexiest taste intact.
Please share the franchise facts of your brand with us?
Our franchise runs on easy and smooth operations with the help of tech- positive POS system that helps in the smooth functioning of the inventory, cash, counter, and sales section. So, even if you just want to invest and have the outlet run smoothly while having it automated; we have the best franchise for you. Our operational capabilities Let your manager run the outlet like a pro.
We have a self-sustaining model, you don’t have to actually be involved in every process, just start and let our franchise model sweep in with best sales and greater success for you.
Since our franchises run on a self-sustaining model, it needs least of the man-power and you don’t have to worry about running a big team and taking care of the operations, also the smallest of the team can bring you great profits.
The most important thing that we are made of, believe in and are going to stick to it is our authentic uniform taste across all franchise, we aim to bring a quality taste for all the foodies and food lovers out there.
Since our nation is moving towards cleanliness and environment-friendly techniques, we surely want to contribute. To contribute our fair share in the clean nation mission, we abide by all the rules, using paper straws and cups and glass bottles totally ditching plastic bags, we are a firm believer of vegetarianism and we present the authentic vegetarian food with being the SEXIEST TASTE IN TOWN.