Brand Profile
If we were to look at the existing Wellness industry, it would be become quite evident that healthcare option taper down drastically with increasing age bracket. If we are to look at the age bracket of 15 – 40 years, plenty of options such as gyms, spas, aerobics, martial arts, dance etc. are available for health maintenance. But as we move to the higher age brackets of 40 – 80 years of age, options become negligible. Also, the lifestyle of common man is becoming more sedentary and the lack of activity, whether due to physically inability or laziness, is resulting in more health problems.
This is where Empower Wellness Studios is trying to create a niche ground. Our vision is to offer products that would cater to age group of 40+ people thereby filling in the void that exists in the wellness industry.