“MAIN KHADI HOON” is a sustainable fashion brand that has conceptualized out of a desire to create a positive, sustainable future with commitment to traditional techniques.

“MKH” is for people who want a natural and eco friendly easy care wardrobe for their every need that expresses their individual style and unique personality.

“MKH\" brand offers…....a season-less sensibility, a modern way to dress... liberated from a lot of fashion trends... being classic while still being fashion-forward. We believe that you don’t have to give up quality, luxury and great design to be good to the planet as we design for LONGEVITY, without compromising performance and style.

“MKH” USP lies in its fabric, which is quite extraordinary and exceptional CRAFTED BY MOST PERFECT MACHINE: Human hands. It is the only fabric where the play of texture is so unique that no two fabrics will be absolutely identical thus lending it exclusivity and inimitability in terms of fabric and texture.