Brand Profile
Launched in May 2019, Treaty is 1st India’s biggest online fashion brand, which services over 145 cities monthly as against most offline retail fashion brands, which service only 75 cities. Treaty now delivers close to 1300 units to its customers every month. Treaty’s mission is to democratize fashion in India. The brand targets style conscious men & women between the age of 20-29 years, in India. The target segment has a high level of fashion awareness through TV, Internet and Movies and wants Fresh Fashion every day.
With a fan following of over 1 million on Facebook, Treaty.com has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion brands, Treaty has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year†in 2019 by eTailing India.