Brand Profile
Mahindra FirstChoice is a part of 6.7 billion dollar Mahindra Group under a sector of "After Market Sector", one of the leading automobile players in India. The other promoters include HDFC, the most respected financial institution in country and Sah & Sanghi, known for their retail operations in Mumbai.
Mahindra FirstChoice is in the process of setting up a nationwide chain of Multi Brand used car outlets which includes SUPERSTORES & Franchisee Stores. It has already appointed around 70 franchisee in 50 leading cities of the country and plans to have more than 200 stores over a period of 2-3 years.