Delicious Eggless Cake’s without Compromising the Quality-The Bake Shop

Interviews 22 Comments

Bakery products are gaining popularity day by day. Young generation mostly prefer the bakery products.Many bakery products are nutritive and have become important part of diet of the people. In modern days bakery products are becoming one of the most essential food items in human diet due to ready made availability and high nutritive value.The Bake Shop introduces a wide variety of eggless cakes without compromising with the taste and quality as told by the Director of the Company Mr. Wilson Abraham.

  Elaborate about the inspirational journey of your business?

  During the birthday party celebration of my child I observed that a few of the children invited to the party were not eating the cake slice offered to them. On inquiring I was informed that their parents had instructed them not to eat any Non-veg products at the party and the cake was made with egg. This triggered the idea for setting up a egg-less cake brand which would have a universal acceptance. To basically ensure that in future no child would have to say no to a birthday cake.

“Genius is 1 percent inspiration, and 99 percent perspiration.” — Thomas Edison

Entrepreneurship can be a tough and long journey. Starting a company is hard, and growing one is harder. Entrepreneurship is difficult and you must put in work -long hours, more than many other people do. Doing this day in and day out can be tiresome. Sometimes I feel like I’m not winning or getting anywhere. My advice to budding entrepreneurs is work hard but don’t sacrifice family, social life and fun. Manage your time and grant yourself breaks and days off. Take time to socialize and spend time with family and friends. This can help clear your mind so you’ll make better decisions. 

  Tell us about the USP of your brand and where do you see yourself in next 5 years?

  Indian bakery industry is one of the biggest sections in the processed food industry of the nation and has undergone a massive change majorly on account of changing perception of bakery products and evolving consumer tastes.Rising urbanization and growth in the disposable incomes of the Indian population has proven to be a magnet for international bakery chains owing to which the sector has seen an influx of foreign bakery companies foraying into India which has helped in improving the quality of Indian bakery products.Today there is a constant effort by the bakery players to innovate their product line to match up to Indian palate. Driven by evolving perception of bakery products in India, consumption boom in the nation and changing consumer preferences, we estimate the Indian bakery industry to touch levels of INR 500 billion in the next five years.

Our philosophy: ‘Offer a product of outstanding quality and ensure customer loyalty’

The simplicity of that principle is backed up by a lot of hard work and years of experience.All our products are prepared in a modern semi-automatic plant where we adhere to stringent guidelines of hygiene and cleanliness, ensuring a safe and healthy food preparation for all our patrons.Our stress on meticulous planning and strict discipline of timely product delivery facilitates the adoption of a Business to Business model that caters to Big QSR players, Supermarkets, Cafes, Multi-Cuisine Fine Dine restaurants, and also Bakery & Confectioner needs of small and mid-sized hotels.

We currently supply products to a Franchisee store network of over 25 stores spread across Mumbai city and surrounding. We plan to expand our presence in Mumbai and also to other cities in India in the next five years.

  How long has the business been franchised and what is your vision for the business?

  We started our Franchising operations in the year 2012.We will be a 100 Crore brand by the year 2025.

  What kind of training and support do you offer to the franchise?

  Complete assistance and support is provided to Franchisee starting from site selection, store layout design, store branding designs, equipment vendors, ERP software, product training with hand holding at store opening phase. 

  How many centers do you presently have and how many among them are franchisees run?

  We have 25 Franchisee stores.

  Please share the franchise facts of your brand with us?

  ‘The Bake Shop Franchise Opportunity’

100% EGGLESS PRODUCT RANGE (pure veg cakes and deserts)

ESTABLISHED BRAND (Franchisee network of 25 stores)

LOW INVESTMENT BUDGET (set up budget starts from Rs. 6.56 lakhs)

MINIMAL AREA REQUIREMENTS (set up starts from 150 sq ft)

LOW OPERATING COSTS (can be managed by one person)

HIGH RETURNS (Payback in 18 months)

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Comments (22)

  • Good questions very smartly answered. To break into field if eggless baked really required vision and perseverance.

  • Really nice interview. Also one must try 3d cakes and photo cakes they are hit among kids.

  • Nice Start Mr. Abraham ?
    Well Organised, Well Maintained..
    Best thing abt The Bake Shop is its TASTE.. Better Quality in Gud Offordable PRICE- Honest Review.
    I Ordered it in my Niece Birthday Party, Every1 just Loves it.
    So Much Interested to get Frenchise.

    Kudos !!

  • Bake shop is good tast and services.
    And all employees are friendly
    Last time i was buy cake for our restaurant the tast was Very delicious.

  • Very good opportunity for newcomers to open a cake shop with low investment . all the bake shop products are really good. I own a bake shop franchise from past three month in Bhiwandi thane and feedback is really good from customers for all the products

  • Bake shop brand has maintained its high standards of quality products and also innovative designs which is regularly changed keeps them a step ahead.

  • This franchise model is no doubt a successful one , and the prime reason to be so because it is set up on foundations of strong leadership, clear vision and adherence to the core values. We personally have seen the rise of this company and wish for achievement of it’s goals very fast. Wish them all the best.

  • Innovative thoughts!!
    Great going Wilson & Bake shop.

  • It’s trend of pure veg cake is very popular now a days. It having very good future in india..
    Best of luck keep going on sir…

  • I have been regularly ordering it n I m really happy with the concept of Eggless… would also love to appreciate that they serve the best …
    Really Happy with taste & Services..
    They bake the best n make your day the best

  • The futuristic vision for egg less products and its implementation seems very appeasing. The questionnaire definitely buy’s a thought of being a part of the franchise.

  • Thats an interesting model for people wanting to start something on their own.

  • It’s lovely to see a firm so dedicated to putting out good quality, tasty eggless products! Keep up the excellent work.

  • Very good product quality and packaging is also nice. We are already dealing with company and entire management team is very supportive. Promising business opportunity for any aspiring entrepreneur.

  • The cakes are to die for!! Just superb!!

  • excellent innovation to serve a broader market without compromising taste and quality. Way to go Wilson. Your bakery rocks

  • Good one ..??. And all the best for your future…
    I have tried ur products and are very delicious…

  • Superb. I love all your products and very good people to work with

  • Mr. Wilson is a very helpful man with an excellent vision and his advise for budding entrepreneurs is really encouraging.

  • Really good vision and initiative for eggless products,we have visited one of outlet at kanjurmarg and found different varieties in savouries as well. Also count of 25 franchisee is really good achievement in such a short span…

  • I have been relishing the products of the bake shop regularly for some years now. Yes but it’s their cakes that are a real must eat. Right from their chocolate cakes to the eggless ones each is like a well crafted bakers choice and a delight for the taste buds

  • I have been relishing the products of the bake shop regularly for some years now. Yes but it’s their cakes that are a real must eat. Right from their chocolate cakes to the eggless ones each is like a well crafted bakers choice and a delight for the taste buds

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