"BJEWELZ" a premium jewellery retail brand by Birla Jewels Limited, aims at revolutionizing the Jewellery Retail Industry with its modern corporate approach and fine jewellery offering which is made affordable to the masses to suit all occasions with virtues of Trust, Transparency & Ethical business practices.

With well-evaluated statistics, BJEWELZ looks forward to create a strong retail presence at 500 locations through network of Company & Franchisee owned stores majorly at Tier 2 & 3 cities.
Increased brand consciousness and a high inner drive for social recognition are driving the branded luxury segments growth by leaps and bounds in these cities.

Tier 1 cities happen to be the gateway to Tier 2 & 3 cities and keeping in line with same BJEWELZ has established its footprint at Mumbai & Ahmedabad through company owned & operated outlets at these locations. Presence at Jhansi & Gwalior has been attained through active franchisee participation. In coming months we shall be there at New Delhi, Pune, Surat, Vadodara, Rajkot, Mathura, Aligarh & Bikaner through franchisee partnerships at these locations.


Retail Jewellery is an indulgence for customers and it is built on strong brand values & the local face canvassing for same. The combined strengths of a brand & store management define the success for brand in long run.