Brand Profile

The journey from dream to reality began in April 1998. PastaMania secured a great location for the prototype store. We then proceeded to work on transforming the outlet into what we could see in our vision. Nothing was sacred, everything was open to experimentation: business name, menu, management, staff, kitchen equipment, recipes, work flow, suppliers, ordering and cashier system, décor and image, logo etc.
Over a period of three years PastaMania became renowned for great pasta and pizza at very affordable pricing. From all the feedbacks, we had gained a great reputation, and through word of mouth we were seeing incredible sales growth.

In August 2000 a second outlet was opened in the downtown business district in response to our regular customers’ requests. This gave us the opportunity to develop the management systems that would be required to successfully manage a multi-store chain of PastaMania outlets.