Palm Tree is positioned as a mid-market product targeted to the customers belonging to the SEC B+, B categories residing in the suburbs of A /B & C Class towns. The whose unique selling proposition is affordable pricing without compromising on quality and style.

The brand is also positioned to compete with other brands in the economy segment and intends to help customers migrate to the premium segment by offering them a lower entry price point.

Since in the kids wear the availability of branded products in the smaller towns is very less a huge potential is available for the brand in these price segment in these towns.

We already have signed no. of stores across the country and have plan to open at least 1000 exclusive stores in next 3 years in these locations focusing on the main markets & upcoming malls in these towns.

Palm tree symbolizes the free spirited and active lifestyle of a kid in the age group of 2 to 14.

Designed in bright undiluted colors one can find solids, prints stripes, checks, denims and chinos. Fabrics are soft and light so adventure at the camp or a forest safari or just playing in the garden will keep you cool yet trendy.

This range of daywear for kids is casual and stylish and is made available in a very competitive price range between Rs. 175/- up to Rs.795/-.