Exelixi wants to be the preferred gateway of choice for (International or Regional) consumer
brands looking to enter, and build a substantial presence in India, in a short time. Exelixi plans to build a portfolio of master franchising & distribution rights for well-known
consumer brands over the next few years. With its ability to partner with the right people on the
ground, access to local talent, and proven skills in branding, marketing, training and IT, it is
uniquely positioned to get these brands more than a foot-hold in the attractive Indian market.
Exelixi has a pipeline of brands that it could potentially introduce in India over the next few
months, and the stated goal is to build a pan-India presence, for a portfolio of brands over the
next few years.