Greetings from Kifahari!!!

“Kifahari” means Elegance. True to its meaning, Kifahari is an upcoming brand in Indian ethnic wear for the Global Indian Woman. Our designs capture the diversity and ethnicity of India in elegant suits and kurtis created from the finest cottons, linens, silks and chanderis sourced from all parts of India;

Hitting the Market # BRAND CONCEPT: Our USP

· Get fashion FIRST to Customer!

· Most large brands have high TTM and hence fashion trends are delayed by at-least 2-3 seasons

· We have built our team and operations to reduce our TTM to just 45 days and hence, promise to bring……RAMP TO STORE IN ONE SEASON

· 80% of our pieces have placement embroidery that adds richness

· Carefully curated color story picked up from the international ramp

· Conservative Silhouettes -Our products comprise 70% of Collar Styles and 85% of 3/4th Sleeves

Target Segment
· Affordable everyday wear and evening wear for the working women in the 25+ age group

· Kifahari designs for the discerning urban customer that endeavors’ to look fashionable, effortlessly elegant and impressive in office and social circle



KIFAHARI is inviting the passion driven entrepreneurs to explore this profitable business opportunity considering the following facts

Key facts of Retail & Fashion Industry
· Retail industry in India is expected to grow to US$ 1.3 trillion by 2020, registering a Compound Annual Growth Rate (CAGR) of 16.7 per cent over 2015-20.

· India’s retail sector is experiencing exponential growth, with retail development taking place not just in major cities and metros, but also in Tier-II and Tier-III cities.
· 69% of the Indian fashion catalog caters to women; wherein ethnic wear occupies 42 % of pie

· 80% of women’s wardrobe is still ethnic wear in India


Factors driving growth in the organized retail market in India.
· The social media revolution (face book, instagram and TV soaps) means high fashion & Brand awareness amongst customers
· Growing young population and working women has increased propensity to spend

· Credit availability


Kifahari@ Presence
· Kifahari is present across 20 cities in India;
· We currently operate approx 80 physical stores through Reliance Trends and Ethnicity;
· We are present across most online retailers in India.

KIFAHARI @ Expansion
· We are looking for pan India expansion through franchising route
· As a pilot study we have 2 exclusive outlets in Mumbai as successfully running model for franchisee